The digital media pitch starred an oddly conversative number of bids, due to a brief that phrased media as a cost instead of an investment, a set of expectations that demonstrably failed to understand the nuances of digital buying, and an unprofitable monthly retainer
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from Pakistan Today
Omnicom Media Group wins $1.4m Zong 4G digital media account
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Reviewed by Khurram Shahzad
on
September 29, 2020
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